Quick site loading times are now an important element of robust SEO practices with Google clearly allocating higher rankings to sites that load quickly. Like your SEO services in San Jose will advise, this feature is a critical part of search engine algorithms. In recent times, Google has released a PageSpeed Insights Tool or Google Lighthouse, as it is also called. You can use this application to assess your loading times and make the necessary tweaks. Here’s some additional information you’ll find helpful.
Quick Loading Times is an Essential Facet of the UX
Considering that Google lays special stress on the
User Experience or UX of a website, interactivity and responsiveness are
critical. The PageSpeed Insights Tool evaluates not just loading times on a
laptop or desktop, but it also gives ratings for mobile devices like cell
phones and tablets. Since more than 80% of users browse the internet using
their mobile phones, you should pay special attention to how your site performs
on these gadgets.
Users’ Internet Connection Can Influence Page Speeds
Most locations in the US have 4G speed internet,
though areas with fiber optic cables and Wi-Fi might have even faster internet.
Further, websites typically load faster on a computer than on a mobile device.
For this reason, the PageSpeed tool uses different factors to evaluate your
site speed, and you’ll likely detect varying speeds on both devices.
Several other factors may influence your scores such
as the internet package used by the visitor, the server’s performance, and the
processing power of the device. However, the upgraded version of the app can
give you a more accurate reading despite these potential downsides that you
cannot control.
Rely on the Advice of
Your SEO Services in San Jose
Understanding how to fix page speeds and improve the
customer UX is a complex task and you’d want to work with the experts for
advice. For starters, they’ll check to ensure that your website is hosted by a
reliable server. Preferably, you should get a hosting provider with a data
center in the location where most of your target customers are located.
Although images, gifs, and other media are great for
improving the visual aesthetics of your web pages, they take a long time to
load. To resolve this issue, images would have to be compressed using the right
tools so they look good and load quickly. You also have the option to defer
image loading so readers can get to the information even if the visuals appear
later.
The HTML structures your page in such a way that the
top elements load first and then, the next sections follow through. This is
essential to ensure that readers access the information in the appropriate
sequence as they read the page--from top to bottom. The company providing SEO services in San Jose will resolve the CSS script, which is more critical for
proper loading.
Resolving issues with your site loading times can be complicated with too many elements to fix. Hire the services of expert SEO and digital marketers in San Jose for assistance.
