Considering that robust content is the cornerstone of your website, one of the foremost services offered by your digital marketing company is the creation of such content. The pages of your site provide essential information about your business and the products you develop and sell. By adding relevant keywords and key phrases, you can ensure that the site ranks high on the top pages of search engines, so users can find them easily. For this reason, your SEO service in San Jose assists you with writing and publishing this information. Read ahead for some of the critical pages that should be included.
The home page is the main landing page where
visitors get the first introduction to what a company is all about. Think of it
as a storefront designed to impress customers and build credibility for your
products. This page is rich with keywords and internal links that lead users to
product pages, the blog section, and, most importantly, the checkout page.
The About Us page provides behind-the-scenes
in-depth information describing the company. You’ll talk about the founders,
the story of how the business concepts were developed, and a quick look at the
team members. The people who are involved with the actual production processes,
operations, and administration can be showcased on this page.
The Blog page is possibly the most critical page
that helps you connect with customers and present a real persona. You’ll create
expert-written posts that establish you as an authority in the sphere where you
work. Not only can you present information about the products you sell, their
usage, functionality, and how-to details, but you’ll also present details on
related topics that visitors are sure to find helpful and interesting. Blogs
can also be used as tools to build pages with competitive keywords that are
likely to rank well on search engine results, not to mention internal links to
related pages.
Product pages provide in-depth information about
each company offering, complete with features and specifications. You’ll also
talk about variations and any customizations you offer. Your website can have
any number of product pages, starting with categories to individual models. Add
more pages as the company grows and you develop new items that customers may
want to purchase. An important section of each product page is the reviews,
where users can talk about their experiences with the product and what they
liked best about them.
In addition to providing the address, phone number,
email address, and other information, the Contact Us page has another critical
function - to create a database of customer email addresses that you can use to
contact them again. Make sure to include an opt-in section where users can
indicate that they are interested in any future email marketing campaigns that
you might launch.
Creating and publishing robust is an essential SEO service in San Jose provided by top marketing companies. Rely on them to use this critical technique appropriately to get the maximum traffic for your site.
