Importance Of A Blog For Organic Rankings

According to the experts of any top-rated SEO company in San Jose, a blog can be a major investment, and SEO benefits can make it worth the effort. Regardless of your website is focused on e-commerce, lead generation or self-service, there’s what the professionals like to call a “finite keyword set” that limits you, whether you recognize it or not.

Preferably, at the most basic level, the website must provide an expert level of knowledge regarding the theme, which will help make sure you meet the quality guidelines of Google. However, if the objective is to really lead the SERPs and outrank the competition, you need to begin thinking outside the box to expand the breadth and depth of the content.

Simply put, a blog lets you gain SERP real estate that can provide extra touch points for the audience to find your brand. In creating fresh content, you’ll unavoidably be increasing the keyword set – though the experts highly recommend doing keyword mapping and pre-planning the tactic to keep away from keyword overlap and URL perplexity.

Expanding the depth & breadth of content

While creating content, ask yourself what the audience may be looking for before they need your service or product. Creating a blog post regarding any topic not just teaches the audience, but even boosts the probability that they’ll keep your brand top of mind when it comes time to buy.

It is even vital to create content emphasized on semi-related subject matters while creating persuasive or educational content that can simply align with your brand. It helps to expand the scope of your keyword relevance. To start the ideation procedure, it is helpful to comprehensively go through the blogs of the competitors to get a sense of topics they cover.

It is even worthwhile to dive into their backlink profile and notice if they have captured the interest of high authority websites and publications. If you are in search of a more comprehensive solution, there’s a host of paid platforms that can help you recognize gaps in your own content, however, this may be cost-prohibitive.

As publishing content on anticipated topics will help to grow the keyword set, an ideal approach to cast your net is by covering loosely or indirectly related subject matters. On the surface, there may appear to be some dissonance between these two ideas. The focus here isn’t on the product mix itself, but rather on understanding the audience on a more basic level and positioning oneself as “helpful” even before the users have entered the discovery phase.

To sum up, content creation, especially blogs is important if you would like to develop your brand presence. Although it may be intimidating to commit to a blog, know that the weekly or biweekly content pace may be all you need to begin seeing the return visitors. If you’re not sure where to begin, you can always consider approaching a leading SEO company in San Jose to help create content and make the most of your efforts, and certainly, take your brand presence to the next level.