There are some tools you can use
to help provide information on what you can easily optimize if you are going to
have a go yourself. Many of the big tools will have a monthly fee, and before
long, putting a toolset together could cost as much as a reasonably priced
provider for SEO in San Jose, so you
have to take that into consideration.
Ø Screaming Frog – SEO Spider – This really
is the SEO Swiss Army knife and it will provide you Intel on broken links, page
titles, Meta Descriptions, URLs, and a lot more. For up to 500 pages the tool
is free, so most small businesses should have no costs here.
Ø Moz.com – Moz builds on the crawling tool
of Screaming Frog and presents issues in prioritized format. There are also
other tools to do keyword research, rank tracking, and link analysis. It is a
well-rounded SEO toolset, but will certainly not do SEO for you. However, it
does a really good job of pointing you in the right direction.
Ø Google Search Console – This one is
free and offers diagnostic information directly from the horse’s mouth. It
won’t rank your site, but it will help you identify potential areas of
improvement.
Ø Ubersuggest – It is a powerful keyword
research tool for SEO in San Jose
that taps into the myriad search suggestions to help you identify a broader
range of keywords you can target.
Ø Answer The Public – It again uses
keyword search data, but it uses where, which, who, what, when, and why prefixes
to give commonly asked questions. This is wonderful for recognizing the questions
your potential clients have so that you can target them with content.
Ø Google – Often the best source of
information is simply the search engine itself. Who are your competitors? Where
are they mentioned? Who are the biggest ranking sites in your industry? To
truly understand which sites Google finds authoritative in your space, what
better way to answer that question than to Google it?
None these tools will perform SEO
for you. At best, they provide direction. However, SEO in San Jose is one of those areas where there is always
something you could be doing to improve your standing, so if you are stuck for
ideas, these tools will deliver in spades.
